Gale business insights handbook of social media marketing
(eBook)
Contributors
Published
Detroit : Gale/ Cengage Learning, 2013.
Format
eBook
Physical Desc
1 online resource (xiv, 431 pages) : ill.
Status
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Language
English
ISBN
9781414499383 (electronic book)
Notes
Bibliography
Includes bibliographical references and index.
Description
This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the social aspects of internet marketing.
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Ferrara, M. H. (2013). Gale business insights handbook of social media marketing . Gale/ Cengage Learning.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Ferrara, Miranda Herbert, 1950-. 2013. Gale Business Insights Handbook of Social Media Marketing. Gale/ Cengage Learning.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Ferrara, Miranda Herbert, 1950-. Gale Business Insights Handbook of Social Media Marketing Gale/ Cengage Learning, 2013.
MLA Citation, 9th Edition (style guide)Ferrara, Miranda Herbert. Gale Business Insights Handbook of Social Media Marketing Gale/ Cengage Learning, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
bd26a364-3e76-e494-0d97-1f67e02e7801-eng
Grouping Information
| Grouped Work ID | bd26a364-3e76-e494-0d97-1f67e02e7801-eng |
|---|---|
| Full title | gale business insights handbook of social media marketing |
| Author | miranda herbert ferrara project |
| Grouping Category | book |
| Last Update | 2022-07-15 03:19:29AM |
| Last Indexed | 2024-05-04 02:24:49AM |
Book Cover Information
| Image Source | default |
|---|---|
| First Loaded | Feb 20, 2024 |
| Last Used | Apr 5, 2024 |
Marc Record
| First Detected | Dec 13, 2012 12:00:00 AM |
|---|---|
| Last File Modification Time | Jul 31, 2021 02:57:04 AM |
MARC Record
| LEADER | 02841cam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | GVRL5XFV | ||
| 003 | MiFhGG | ||
| 005 | 20190911103507.0 | ||
| 006 | m o d | ||
| 007 | cr un ---uuuua | ||
| 008 | 121213s2013 miua ob 001 0 eng d | ||
| 020 | |a 9781414499383 (electronic book) | ||
| 020 | |z 9781414499314 (softcover) | ||
| 020 | |z 1414499310 (softcover) | ||
| 035 | |a (OCoLC)835647397 | ||
| 040 | |a UtOrBLW|c UtOrBLW|d MiFhGG | ||
| 050 | 4 | |a HF5415.1265|b G34 2013 | |
| 082 | 0 | 4 | |a 658.8/72|2 23 |
| 245 | 0 | 0 | |a Gale business insights handbook of social media marketing|h [electronic resource] /|c Miranda Herbert Ferrara, project editor. |
| 260 | |a Detroit :|b Gale/ Cengage Learning,|c 2013. | ||
| 300 | |a 1 online resource (xiv, 431 p.) :|b ill. | ||
| 490 | 0 | |a Gale business insights | |
| 490 | 0 | |a Gale eBooks | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Building a case for social media -- Understanding social media and its effects -- Benefits of social media -- Creating a congruent social media marketing philosophy -- Creating a social media marketing strategy -- Representation of the brand -- Preparing for a long-term social media campaign -- Managing your social media campaign -- Benefits of social media teams -- Market segmentation -- Choosing the right media for your social media campaign -- Internal social media interfaces -- Preparing for paradigm shifts -- Diminishing returns of social media -- Consistency among all social media outlets -- Taking advantage of interactivity -- Increasing online discoverabililty -- Building a relationship -- Social media marketing strategies -- Diversification of social media content strategy -- Keeping up with the competition -- Developing brand loyalty through social media communication -- Transparency of social media marketing -- Updating social media efforts -- Sentiment analysis -- Measuring social media efforts -- Convergence of marketing, data, and technology -- Legal challenges with social media -- Marketing to a global segment -- Protecting the brand. | |
| 520 | |a This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the social aspects of internet marketing. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 0 | |a Internet marketing|x Social aspects. | |
| 650 | 0 | |a Marketing|x Social aspects. | |
| 650 | 0 | |a Social media|x Economic aspects. | |
| 700 | 1 | |a Ferrara, Miranda Herbert,|d 1950-|e editor. | |
| 710 | 2 | |a Gale (Firm) | |
| 776 | 0 | 8 | |i Print version:|t Gale business insights handbook of social media marketing.|d Detroit : Gale/ Cengage Learning, 2013|z 9781414499314|w (DLC) 2012048076 |
| 856 | 4 | 0 | |u https://link.gale.com/apps/pub/5XFV/GVRL?sid=gale_marc&u=dubuque|z Available via Gale eBooks. Click here to access |
| 912 | |a 5XFV | ||