Gale business insights handbook of global marketing
(eBook)
Contributors
Published
Detroit : Gale/Cengage Learning, 2013.
Format
eBook
Physical Desc
1 online resource (xiii, 352 pages)
Status
Description
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More Details
Language
English
ISBN
9781414499352 (electronic book), 1414499353 (electronic book)
Notes
Bibliography
Includes bibliographical references and index.
Description
This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the topic of global marketing.
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Citations
APA Citation, 7th Edition (style guide)
Ferrara, M. H. (2013). Gale business insights handbook of global marketing . Gale/Cengage Learning.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Ferrara, Miranda Herbert, 1950-. 2013. Gale Business Insights Handbook of Global Marketing. Gale/Cengage Learning.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Ferrara, Miranda Herbert, 1950-. Gale Business Insights Handbook of Global Marketing Gale/Cengage Learning, 2013.
MLA Citation, 9th Edition (style guide)Ferrara, Miranda Herbert. Gale Business Insights Handbook of Global Marketing Gale/Cengage Learning, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
076e72dc-7e02-9709-ae8a-3a3bf6b94c33-eng
Grouping Information
| Grouped Work ID | 076e72dc-7e02-9709-ae8a-3a3bf6b94c33-eng |
|---|---|
| Full title | gale business insights handbook of global marketing |
| Author | miranda herbert ferrara project |
| Grouping Category | book |
| Last Update | 2022-07-15 03:19:29AM |
| Last Indexed | 2024-05-04 02:09:02AM |
Book Cover Information
| Image Source | google_title_author |
|---|---|
| First Loaded | Aug 3, 2022 |
| Last Used | Apr 3, 2024 |
Marc Record
| First Detected | Mar 01, 2013 12:00:00 AM |
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| Last File Modification Time | Jul 31, 2021 02:57:04 AM |
MARC Record
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| 020 | |a 1414499353 (electronic book) | ||
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| 245 | 0 | 0 | |a Gale business insights handbook of global marketing|h [electronic resource] /|c Miranda Herbert Ferrara, project editor. |
| 246 | 3 | 0 | |a Business insights handbook of global marketing |
| 260 | |a Detroit :|b Gale/Cengage Learning,|c 2013. | ||
| 300 | |a 1 online resource (xiii, 352 p.) | ||
| 490 | 0 | |a Gale business insights | |
| 490 | 0 | |a Gale eBooks | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Building an international brand -- Determining the need/possibility for expansion to a global market : what makes a global brand? -- Benefits and risks of expansion to a global scale -- Entering the global marketplace -- Cost effectiveness of entering the global market : risk vs. reward -- International vs. domestic marketing plans -- Understanding an international market -- Languages of an emerging market -- Determining a market strategy for new target markets -- The cultural facade : knowing a culture from the inside out -- Segmenting a global market -- Emerging markets : where to focus the brand -- Identifying product opportunities within emerging markets -- Government barricades : establishing a presence in a more restrictive government -- NAFTA-EFTA-WTO : their impact on a global marketing plan -- Identifying legal issuse : taxes and insurance -- Diversification -- Global altruism - marketing to least developed countries (LDCs) -- Determining trustworthy intelligence -- Market entry strategies -- Product distribution : exporting vs. building in a new market -- Adjusting the marketing mix -- Competitive marketing -- The Internet and its effects on the global market -- Currency exchanges -- Impact of a global economic recession -- Managing a brand across multiple markets -- Measuring the global marketing effort -- Global brand success stories -- Global marketing failures. | |
| 520 | |a This series centers on the specific projects, tasks, and activities in which businesspeople currently engage. This volume focuses on the topic of global marketing. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 0 | |a Export marketing|v Handbooks, manuals, etc. | |
| 650 | 0 | |a Export marketing|v Case studies. | |
| 700 | 1 | |a Ferrara, Miranda Herbert, 1950-,|e editor. | |
| 710 | 2 | |a Gale (Firm) | |
| 776 | 0 | 8 | |i Print version:|t Gale business insights handbook of global marketing.|d Detroit : Gale/Cengage Learning, 2013|z 9781414499284|w (DLC) 2013004129 |
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