Old Bear and the other toys play hide-and-seek but no one can find Little Bear.

When Little Polar Bear is caught in a fishing net which brings him to the city, the ship's friendly cat helps him return home.

When Lucy, a young bear, discovers a boy lost in the woods, she asks her mother if she can have him as a pet, only to find him impossible to train.

In four short tales, Baby Bear discovers treasures both small and large, from a delicate flower to a brand new friend.

A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as...