London, April 1943. A little over a year since she married Captain Charles Mayhew and he went away to war, Emmy Lake is now in charge of the advice column "Yours Cheerfully." Emmy is dedicated to helping readers face the increasing challenges brought about by over three years of war. The postbags are full and the magazine is thriving. When socialite Cressida Porter becomes the new publisher of the magazine, she fills the pages with expensive clothes...