When rich video-store magnate Johnny Rose and his family suddenly find themselves broke, they are forced to leave their pampered lives to regroup in Schitt's Creek, a small town they once bought as a joke.

Invited to New York to participate in a morning television interview when a hilarious online post of Whiskers goes viral, the Tylers rent a camper and bring the whole furry family, including a proud but nervous Whiskers.

Skylar Evans, seventeen, yearns to escape Creek View by attending art school, but after her mother's job loss puts her dream at risk, a rekindled friendship with Josh, who joined the Marines to get away then lost a leg in Afghanistan, and her job at the Paradise motel lead her to appreciate her home town.