Know what matters : lessons from a lifetime of tranformations
(Book)

How did Ron Shaich, the visionary founder of Panera Bread, build a little bakery in St. Louis into 2,400 restaurants? By seeing the future and clearing a path to it, leading and innovating from the future back. Now, Shaich takes us through his successful turnaround of Au Bon Pain and how that led to his creation of a new category of restaurant, fast casual, and the mega-success of Panera. He also shares the lows, the defeats, and the uncertainties along the way and how he persevered through them. In each chapter Shaich brings to life a principle for success that has guided his career-and his life. When you know what matters, you can build transformative businesses while leading a life you respect, and leaving a positive impact on the world.